REVENUE
ARCHITECTURE
Moving beyond simple ad revenue. The modern creator builds a diversified ecosystem of value exchange.
The Modern Revenue Stack
Diversification across four key pillars for stability and scale.
SUBSCRIPTIONS (Depth)
Recurring revenue for exclusive access, community, and deep-dive content.
SPONSORSHIPS (Scale)
Brand partnerships that align with your values and audience needs.
AFFILIATES (Intent)
Monetizing recommendations and tools you actually use and trust.
Content Productization
Turning content formats into sellable assets.
Tutorials/Playbooks
4-8% conversionProductPremium PDFs, Course bundles
RevenueSubscriptions, One-off sales
Reviews/Comparisons
12-20% CTRProductDeals hub, Buying guides
RevenueAffiliates, Sponsorships
Live Shows/AMAs
15m watch timeProductTicketed streams, Replays
RevenueTickets, Tips, Sponsors
Tools/Templates
30% repeat purchaseProductStreaming overlays, Scenes
RevenueLicenses, Add-ons
Newsletters
4% conversionProductTiered membership
RevenuePaid subs, Ads
SUBSCRIPTION PROTOCOLS
TIERED STRUCTURE
Offer 2-3 clear tiers (e.g., Supporter, Pro, Elite). Avoid decision paralysis with too many options.
VALUE, NOT TOLL
Make the subscription feel like an upgrade to a better experience, not a toll booth blocking basic content.
MEMBER PERKS
Go beyond content. Offer community access, office hours, and direct access to you.